Question: Which of the following best describes "Prioritize spending full budget, while maximizing performance" when setting bidding priority during campaign setup?
- Prioritizes bidding based on achieving your Target KPI with a secondary priority of full budget delivery
- Prioritizes bidding based on full budget delivery with a secondary priority of maximizing the campaign’s Goal KPI
- Prioritize bidding based on full budget delivery in the shortest time possible
Explanation
Prioritize spending full budget, while maximizing performance makes full delivery the primary bidding priority in Amazon DSP. The system first focuses on pacing so the campaign can spend its allocated flight budget. Performance optimization remains active, but it is secondary to budget delivery. This setting is useful when underdelivery is a larger concern than strictly meeting the Goal KPI first.
Why the other options are incorrect
Option A describes Prioritize KPI target, where KPI performance takes priority over full budget delivery.
Option C is incorrect because the setting does not mean spending as quickly as possible.
Source for verification
https://advertising.amazon.com/help/GVFXHHMU2HQERAQJ
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