Question: For any conversion event, the “total” metric will include both brand halo conversions and promoted conversions.
- True
- False
Explanation
Total conversion metrics include both promoted conversions and brand halo conversions. Promoted conversions come from the advertised or tracked ASINs associated with the campaign. Brand halo conversions come from additional ASINs within the same promoted brands. This combined metric helps show the full attributed impact of Amazon DSP media across the promoted brand portfolio.
Why the other options are incorrect
False is incorrect because Total includes both promoted and brand halo conversions for a conversion event.
Source for verification
https://advertising.amazon.com/help/GFXUBJVCPTN75M6J
https://advertising.amazon.com/help/GPFTYTTCA9QKBETH
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