Question: Romane noticed their display campaign had a high detail page view rate, but low conversion rate. This most likely indicates that:
- Shoppers are not moving from consideration to conversion
- Shoppers are not moving from conversion to loyalty
- Shoppers are not moving from awareness to consideration
Explanation
A high detail page view rate shows that shoppers are engaging with the product and entering the consideration stage. A low conversion rate shows that those shoppers are not completing the purchase or intended action. Together, these signals indicate a drop-off between consideration and conversion. In Amazon Ads reporting, detail page views are commonly used as consideration signals, while purchases or other completed actions reflect conversion outcomes.
Why the other options are incorrect
Option B is incorrect because the issue occurs before conversion, not after it.
Option C is incorrect because the high detail page view rate already indicates movement into consideration.
Source for verification
https://advertising.amazon.com/library/guides/consideration-advertising
https://advertising.amazon.com/library/guides/conversion-rate
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