Question: Amazon DSP is available to advertisers that both sell and do not sell in the Amazon store.
- True
- False
Explanation
Amazon DSP supports programmatic media buying for endemic and non-endemic advertisers. Brands can use Amazon Ads insights to reach relevant audiences even when their products are not sold in the Amazon store. Campaigns can drive traffic to Amazon destinations or non-Amazon destinations, depending on the advertiser’s objective and creative setup. This flexibility makes Amazon DSP suitable for both retail and non-retail advertising goals.
Why the other options are incorrect
False is incorrect because Amazon DSP is not limited to advertisers that sell in the Amazon store.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
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