Question: Audiences that allow you to reach shoppers who view content on Prime Video, IMDb, Twitch, and Kindle, are best described as:
- Advertiser audiences
- Media audiences
- Retail audiences
Explanation
Media audiences are Amazon DSP audiences built from how customers engage with Amazon media and entertainment properties. These signals can include viewing, reading, or streaming behavior across services such as Prime Video, IMDb, Twitch, and Kindle. They help advertisers reach audiences based on media consumption rather than shopping activity alone. This separates them from retail audiences, which are based on shopping and purchase signals.
Why the other options are incorrect
Advertiser audiences are built from advertiser-provided or advertiser-owned signals, not Amazon media consumption signals.
Retail audiences are based on Amazon shopping activity, not engagement with media and entertainment content.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.