Question: Harout is currently using Sponsored Products with keyword targeting to reach shoppers while they browse Amazon products. However, they see an opportunity to run additional campaigns to help drive awareness for their brand's offerings. Using Amazon DSP, what would you recommend?
- Run a video campaign with demographic to reach the broadest audience, excluding those who purchased from the brand in the last 365 days
- Run an audio campaign focused on reaching audiences that use Subscribe&Save on their brand's top seller
- Run a display campaign to reach shoppers that did not view their product detail pages
Explanation
For an awareness objective, Amazon DSP should prioritize broad reach rather than lower-funnel retargeting. Video ads are well suited to introduce brand offerings because they can deliver sight, sound, and motion across eligible inventory. Using demographic targeting supports broad audience discovery, while excluding recent purchasers helps avoid spending on customers who already converted. This setup aligns campaign delivery with upper-funnel reach instead of immediate product-level conversion.
Why the other options are incorrect
Option B is too narrow because Subscribe & Save behavior around a top seller is not a broad awareness strategy.
Option C is less appropriate because excluding product detail page viewers with display does not provide the same broad awareness impact as video.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
https://advertising.amazon.com/solutions/products/video-ads
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.