Question: Jiwoo is interested in growing awareness for their brand using Amazon DSP. What would be the best way for them to get started?
- Understand their audience so they can plan campaigns to effectively to reach these groups
- Look at their past campaign performance to assess their conversion rate
- Invest in campaigns focused on driving detail page views
Explanation
Awareness planning in Amazon DSP should begin with understanding the audience being reached. Audience insight helps determine which groups are most relevant for upper-funnel media delivery. This supports better selection of audience segments, creative messaging, and inventory strategy. For awareness goals, planning around reach and relevance comes before evaluating conversion or detail page activity.
Why the other options are incorrect
Option B is incorrect because conversion rate is a lower-funnel performance metric, not the starting point for awareness planning.
Option C is incorrect because detail page views are consideration signals, not the primary starting point for awareness growth.
Source for verification
https://advertising.amazon.com/library/guides/campaign-planning
https://advertising.amazon.com/solutions/products/amazon-dsp
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.