Question: What are the main benefits of using Amazon DSP?
- Programmatic advertising is more time-consuming and less efficient than traditional direct advertising
- Programmatic advertising guarantees supply and fixed pricing, making it easier for advertisers to plan and budget their campaigns
- Programmatic advertising allows advertisers to simultaneously bid for impressions across thousands of brand-safe websites, devices, ad formats as part of a single campaign
Explanation
Amazon DSP supports automated media buying across multiple supply sources from one platform. Programmatic advertising helps advertisers evaluate available impressions in real time and bid based on campaign goals. This makes it possible to manage reach across websites, apps, devices, and ad formats without separate manual buys for each placement. Brand suitability controls can also help align delivery with advertiser requirements.
Why the other options are incorrect
Option A is incorrect because programmatic advertising is designed to improve efficiency, not reduce it.
Option B is incorrect because standard programmatic buying does not always guarantee fixed pricing or reserved supply.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
https://advertising.amazon.com/library/guides/programmatic-advertising
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.