Question: Sponsored Display and Sponsored TV campaigns buying model is setting a bid amount per thousand viewable impressions (vCPM).
- True
- False
Explanation
vCPM means the advertiser sets a bid for every thousand viewable impressions. Sponsored Display campaigns can use this buying model when optimizing for viewable impressions. Sponsored TV campaigns are also bought on an impression-based model designed for reach and awareness. This pricing approach is aligned with upper-funnel goals because advertisers pay based on viewable ad exposure rather than clicks.
Why the other options are incorrect
False is incorrect because Sponsored Display and Sponsored TV can use impression-based buying through vCPM.
Source for verification
https://advertising.amazon.com/library/guides/display-ads-guide
https://advertising.amazon.com/solutions/products/sponsored-tv
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon Sponsored Ads Certification" page.