Question: Zhang wants to prevent their ads from appearing on irrelevant shopping results and product detail pages. Which targeting method should they use to designate products where the ad should not be served.
- Negative product targeting
- Audience targeting
- Automatic targeting
Explanation
Negative product targeting prevents ads from being served on selected product detail pages or related product placements. This helps advertisers exclude products that are irrelevant, poor-performing, or not aligned with campaign goals. It gives more control over where product-targeted sponsored ads can appear. Using negative targeting can improve relevance by reducing delivery in unsuitable shopping contexts.
Why the other options are incorrect
Audience targeting is incorrect because it focuses on reaching shopper audiences, not excluding specific products from ad delivery.
Automatic targeting is incorrect because Amazon Ads matches ads to relevant queries and products automatically rather than designating products where ads should not appear.
Source for verification
https://advertising.amazon.com/help/GTEHPEG5BXY9UX5W
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