Question: What is a requirement for ads that contain holiday messaging?
- Campaigns must end within 24 hours after the event date
- Campaigns must end within 30 days after the event date
- Campaigns must end within 3 months after the event date
Explanation
Amazon Ads policies require holiday messaging to be timely and relevant to the event being referenced. Campaigns using holiday-specific copy must end within 24 hours after the holiday or event date. This prevents outdated seasonal messaging from continuing after the event has passed. The requirement helps keep ad copy accurate and relevant for shoppers.
Why the other options are incorrect
30 days is incorrect because holiday messaging cannot continue that long after the event date.
3 months is incorrect because this timeframe would allow outdated seasonal copy to remain active too long.
Source for verification
https://advertising.amazon.com/resources/ad-policy/en
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