Question: Which type of goals do Performance+ campaigns best support?
- Conversion
- Loyalty
- Awareness
Explanation
Performance+ is designed to support conversion-focused Amazon DSP campaigns. It uses Amazon Ads automation and AI-powered optimization to improve outcomes such as ROAS or CPA. This campaign type focuses on finding customers most likely to complete a purchase or other conversion action. It is best suited for lower-funnel performance goals rather than broad awareness or loyalty objectives.
Why the other options are incorrect
Loyalty is not the primary goal supported by Performance+.
Awareness is better aligned with upper-funnel campaign strategies, not Performance+ conversion optimization.
Source for verification
https://advertising.amazon.com/library/guides/dsp-performance-plus
https://advertising.amazon.com/help/GJEB6HC73Y8YGXQ9
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.