Question: You are working on a new display ad and want to add a custom image. What is the maximum word count allowed in a custom image?
- 10
- 20
- 5
Explanation
Custom image assets in Amazon DSP eCommerce display creative have a defined text limit for policy compliance. The limit applies to the total words placed inside the image, excluding disclaimer copy and text within a logo. This requirement helps keep eCommerce display creatives clear, readable, and not overloaded with copy. The allowed maximum is higher than a very short label but lower than extended promotional messaging.
Why the other options are incorrect
20 exceeds the permitted word limit for a custom image.
5 is below the maximum allowed word count and is not the policy limit.
Source for verification
https://advertising.amazon.com/resources/ad-specs/ecommerce
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