Question: Which of the following best describes responsive e-commerce creative (REC)?
- Allows advertisers to promote the products they sell on Amazon.com using in-feed native or size responsive ads. The ad experience is constructed using ASIN details from the product detail page.
- Traffics ad viewers to any website and uses advertiser’s uploaded ad components or responsive standard display ads.
- Traffics shoppers to an Amazon store page and uses advertiser’s uploaded ad components or assets to create in-feed native or responsive standard display.
Explanation
Responsive e-commerce creative (REC) is used for products sold on Amazon and is built from product information tied to an ASIN. It can generate optimized e-commerce ad variations using elements such as live pricing, deals, reviews, and product images. The creative directs shoppers to the relevant Amazon product detail page or related Amazon retail experience. This format supports responsive sizing, which helps the same creative adapt across eligible display placements.
Why the other options are incorrect
Option B describes Asset Based creative (ABC) because it uses advertiser-uploaded components and can link outside Amazon.
Option C describes Brand Store creative (BSC) because it sends shoppers to an Amazon Store page.
Source for verification
https://advertising.amazon.com/resources/ad-specs/ecommerce
https://advertising.amazon.com/help/GJM25U3CJNVFC6QY
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