Question: Zoya is analyzing their recent campaign, and notice that certain supply sources are performing better than others across key metrics. What would be the best way to optimize their campaign?
- Reduce the number of audiences on the campaign
- Remove underperforming supply sources or sites
- Increase their bids on the underperforming supply sources
or
- Shift budget to the better performing sources
- Decrease their bids on the underperforming supply sources
- Reduce the number of audiences on the campaign
Explanation
Amazon DSP optimization should use performance data at the supply level when delivery results vary by inventory source. A supply source is the source of ad inventory, such as an exchange, ad network, or supply-side platform. Limiting inefficient supply reduces spend on placements that are not contributing to the campaign goal. Reallocating budget toward stronger supply helps improve delivery against the metrics that matter for the campaign.
Why the other options are incorrect
Option A changes audience reach, but the performance issue is tied to supply sources.
Option C increases spend pressure on weaker inventory instead of improving efficiency.
Option E may reduce waste, but it does not fully optimize budget toward stronger supply.
Option F changes audience reach, but the performance signal is supply-level performance.
Source for verification
https://advertising.amazon.com/library/guides/demand-side-platform
https://advertising.amazon.com/help/GJVHGUJXDUKTGHG4
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.