Question: Which best describes the benefit of running cross-device campaigns?
- Running ads on multiple device types helps drive traffic to your Brand Store
- Running ads on multiple device types helps you identify which audiences are most relevant to a campaign
- Running ads on multiple device types extends your reach and ensures that you meet your audiences where they are already spending their time online
Explanation
Cross-device campaigns help Amazon DSP reach audiences across the devices they use during daily media and shopping activity. This expands potential reach beyond a single screen or environment. Device-level delivery can support a more complete customer journey because audiences may discover, consider, and convert across different devices. In Amazon DSP, this approach is useful for connecting media exposure across eligible inventory and device types.
Why the other options are incorrect
Option A is too narrow because cross-device campaigns are not limited to Brand Store traffic.
Option B describes audience analysis, not the main reach benefit of running across multiple devices.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Certification" page.