Question: Your client would like to improve their marketing strategy with privacy-centric solutions. Which two steps should they take to begin the process?
- Craft strategies using the Build, Measure, Activate Framework and its privacy-centric solutions.
- Set aside a budget to explore privacy-centric solutions to ensure it becomes a priority.
- Speak to Google's privacy specialist to get customized recommendations for their business.
- Take a wait-and-see approach before they make any privacy-centric plans.
Explanation
Early prioritization turns privacy work into an active business initiative instead of a delayed response. The Build, Measure, Activate Framework gives structure to privacy-centric planning by organizing actions around data foundations, measurement resilience, and audience activation. First-party data is central because it supports durable marketing when third-party signals become less available. A funded plan helps ensure solutions such as tagging, measurement, and activation can be implemented consistently.
Why the other options are incorrect
Wait-and-see approach is incorrect because delaying privacy planning increases exposure to signal loss and measurement gaps.
Google privacy specialist is incorrect because consultation may help, but it is not one of the core starting actions in the framework.
Source for verification
https://business.google.com/us/privacy/
https://business.google.com/us/privacy/strategy/
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Privacy for Agencies and Partners Certification" page.