Question: Which two Google tagging infrastructures help clients build durable first-party data?
- Engaged Conversions
- Site-wide tagging
- Consent Mode
- Google Firestack
Explanation
Sitewide tagging creates a measurement foundation by placing first-party cookies on the advertiser’s website. This helps preserve conversion signals from customer interactions across the site. Consent mode lets Google tags adjust behavior based on user consent choices for cookies or app identifiers. Together, these infrastructures support privacy-centric measurement using consented and durable first-party data.
Why the other options are incorrect
Engaged Conversions is incorrect because it is not a Google tagging infrastructure for building first-party data.
Google Firestack is incorrect because it is not an official Google tagging infrastructure in this context.
Source for verification
Google Ads Help: Troubleshoot your sitewide tagging. support.google.com
Google Ads Help: About consent mode. support.google.com
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