Question: An advertiser wants to exclude existing customers from their new-to-brand campaign. Which audience solution allows them to do this most effectively?
- Advertiser audiences
- ASIN remarketing audiences
- Similar audiences
Explanation
Advertiser audiences allow first-party customer segments to be activated or excluded in Amazon DSP. This makes them appropriate for suppressing existing customers from acquisition-focused delivery. Exclusion helps limit spend on shoppers who already have a customer relationship with the brand. The approach supports new-to-brand strategy by using advertiser-owned audience data directly in campaign targeting.
Why the other options are incorrect
ASIN remarketing audiences is incorrect because they are based on product interaction behavior, not the advertiser’s full existing customer file.
Similar audiences is incorrect because they expand reach to users resembling a seed audience rather than excluding known customers.
Source for verification
https://advertising.amazon.com/blog/advertiser-audiences
https://advertising.amazon.com/solutions/products/amazon-dsp
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