Question: A shopper’s journey to purchasing a laptop on Amazon over a 20-day period involved the following interactions: -March 5 - Sponsored Products ad view -March 15 - Display ad click -March 17 - Video ad view -March 20 - Purchase Based on Amazon Ads’ attribution methodology, which ad interaction will be credited for this conversion?
- March 5 - Sponsored Products ad view
- March 20 - When the purchase is made
- March 15 - Display ad click
Explanation
Amazon Ads attribution prioritizes eligible click-through attribution over later view-through attribution when both touchpoints occur before a purchase. The clicked interaction falls within the applicable attribution window and is therefore eligible to receive conversion credit. A later video view does not override an eligible click because view-based credit applies only when no qualifying click takes precedence. The purchase date records when the conversion occurred, not the ad interaction credited for attribution.
Why the other options are incorrect
March 5 - Sponsored Products ad view is incorrect because an earlier view does not take priority over a later eligible click.
March 20 - Purchase is incorrect because attribution credits an ad interaction, not the conversion timestamp.
Source for verification
https://advertising.amazon.com/API/docs/en-us/guides/reporting/dsp/metrics
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