Question: Which of the following is a benefit of similar audiences?
- Similar audiences use Amazon signals and do not rely on identifiers
- Similar audiences allow you to build an audience using cookies
- Similar audiences are based on third-party data sources
Explanation
Similar audiences help expand reach by finding shoppers who share relevant characteristics with an advertiser’s existing audience. They use Amazon Ads signals to identify likely interest without requiring advertiser-managed cookies. In Amazon DSP, this supports prospecting while preserving relevance from the original seed audience. This makes them useful for reaching new potential customers beyond known audience segments.
Why the other options are incorrect
Cookies is incorrect because similar audiences do not require building audiences through cookie-based targeting.
Third-party data sources is incorrect because similar audiences are based on Amazon Ads signals rather than external third-party data.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
https://advertising.amazon.com/solutions/products/amazon-dsp
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