Question: Which of the following deal types helps access inventory at fixed pricing?
- Preferred Deal
- Programmatic Guarantee
- Private Auction
Explanation
Preferred Deal provides access to inventory at a fixed negotiated price in Amazon DSP. It allows the buyer to access selected publisher inventory without competing in an auction for price. Delivery is not guaranteed, but the pricing terms are established in advance. This structure is useful when predictable inventory cost is more important than guaranteed impression volume.
Why the other options are incorrect
Programmatic Guarantee is incorrect because it includes guaranteed delivery in addition to fixed negotiated pricing.
Private Auction is incorrect because buyers compete in an auction, so pricing is not fixed in the same way.
Source for verification
https://advertising.amazon.com/help/G339RDKKDJ2ZEH4Y
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