Question: Jason, an advertiser for a brand that does not sell on Amazon, is running a link out campaign and wants to drive traffic to his automotive website. What type of component-based creative should Jason use to achieve this?
- Asset Based Creative (ABC)
- Brand Store Creative (BSC)
- Responsive eCommerce Creative (REC)
Explanation
Asset Based Creative (ABC) is the appropriate component-based creative for a link-out campaign to an external website. ABC traffics ad viewers to any website using uploaded advertiser assets and components. This fits a brand that does not sell in the Amazon store because the destination does not need to be an Amazon Store or product detail page. In Amazon DSP, ABC can create responsive display or in-feed native ads from those uploaded assets.
Why the other options are incorrect
Brand Store Creative (BSC) is incorrect because it is designed to drive traffic to an Amazon Store page.
Responsive eCommerce Creative (REC) is incorrect because it is used for ecommerce creatives tied to products sold in the Amazon store.
Source for verification
https://advertising.amazon.com/en-ca/resources/ad-specs/component-based-creative
https://advertising.amazon.com/help/GJM25U3CJNVFC6QY
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