Question: Dev has uploaded a creative including their brand logo, a call to action to “shop now”, high quality imagery, legible text, the prime day logo, and 15 second animation. The creative was rejected due to non-compliance with creative guidelines. Why was the item non-compliant?
- Creative animations must be at least 20 seconds
- Creatives cannot use brand logos
- Creatives cannot use Amazon logos
Explanation
The non-compliant element is the use of Prime Day branding, which is an Amazon-owned brand asset. Amazon DSP creatives must follow Amazon Ads brand usage rules when using Amazon marks or event branding. Amazon-owned logos and marks require approval and cannot be used freely in third-party advertising creative. The brand logo, call to action, legible text, and 15-second animation are not the rejection reason based on the stated details.
Why the other options are incorrect
Creative animations is incorrect because the issue is not that animation length must be at least 20 seconds.
Brand logos is incorrect because advertisers may use their own brand logo when it meets Amazon Ads creative requirements.
Source for verification
https://advertising.amazon.com/resources/ad-policy/brand-usage
https://advertising.amazon.com/library/guides/amazon-dsp-ad-creative
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Advanced" page.