Question: Which of the following is a policy for using third-party served creatives on Amazon DSP?
- All content must be served from the ad server's domain
- Unsecured calls (http://) are accepted
- Third-party pixels/ad tags don't need approval
Explanation
Third-party served creatives must meet Amazon Ads technical controls so creative delivery remains secure, reviewable, and consistent. Amazon Ads requires controlled domain behavior to prevent unapproved content calls during ad serving. This supports policy enforcement, ad quality review, and customer experience standards across Amazon DSP inventory. Secure serving is also required because third-party tags and creative calls must use approved technical implementations.
Why the other options are incorrect
Unsecured calls is incorrect because Amazon Ads requires secure HTTPS calls.
Third-party pixels/ad tags is incorrect because third-party tracking and ad-serving vendors must be approved.
Source for verification
https://advertising.amazon.com/resources/ad-policy/technical-guidelines
https://advertising.amazon.com/resources/ad-policy/approved-3p-ad-servers
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