Question: Ursus is interested in expanding reach of their ads beyond Amazon O&O. Which supply source would you recommend they consider?
- SSP and exchange inventory and/or Amazon Publisher Direct
- Amazon Publisher Direct (APD)
- SSP and exchange inventory
Explanation
Expanding beyond Amazon owned-and-operated (O&O) inventory requires access to external publisher supply. Amazon DSP supports this through third-party publishers, SSPs, ad exchanges, and direct publisher integrations. Amazon Publisher Direct (APD) can provide curated premium publisher access, while exchange supply can broaden available reach. Using both supply paths gives more scale than relying on only one external source.
Why the other options are incorrect
Amazon Publisher Direct (APD) is incorrect because it covers one external supply path but does not include broader SSP and exchange inventory.
SSP and exchange inventory is incorrect because it excludes APD, which is also relevant for reach beyond Amazon O&O.
Source for verification
https://advertising.amazon.com/solutions/products/amazon-dsp
https://advertising.amazon.com/library/guides/dsp-ssp-dmp-difference
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Advanced" page.