Question: Mounira wants to create a custom audience based on interactions with their Streaming TV ads. Which type of signals should they use?
- Campaign remarketing
- Media interactions
- Retail interactions
Explanation
Campaign remarketing uses prior ad exposure or engagement to build audiences for later activation in Amazon DSP. Interactions with Streaming TV ads are campaign-based signals because they come from media served by the advertiser. This supports sequential messaging and re-engagement across eligible Amazon DSP placements. It is different from signals based on shopping activity or broader content consumption.
Why the other options are incorrect
Media interactions is incorrect because it reflects engagement with media content, not interactions with the advertiser’s own ads.
Retail interactions is incorrect because it is based on Amazon shopping behavior, not Streaming TV ad engagement.
Source for verification
https://advertising.amazon.com/insights-and-planning/audiences
https://advertising.amazon.com/solutions/products/amazon-dsp
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Advanced" page.