Question: What is a benefit of server-to-server (S2S) integrations in Amazon DSP?
- Measurement on additional placements like Streaming TV ads and mobile apps
- Link directly to data management platform to retrieve hashed records
- Ability to use unapproved third-party providers
Explanation
Server-to-server (S2S) integrations support privacy-safe third-party verification in Amazon DSP. They allow approved measurement providers to verify delivery across environments where standard tag-based measurement may be limited. This is especially relevant for placements such as Streaming TV ads and mobile apps. The integration improves measurement coverage while keeping provider access controlled through Amazon Ads approval processes.
Why the other options are incorrect
Data management platform is incorrect because DMP connections are used for audience management, not placement-level verification.
Unapproved third-party providers is incorrect because Amazon DSP requires approved providers for third-party measurement and verification.
Source for verification
https://advertising.amazon.com/resources/ad-policy/approved-3p-ad-servers
https://advertising.amazon.com/resources/ad-policy/technical-guidelines
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