Question: If a campaign is underdelivering and the advertiser wants to catch up without spending the entire budget immediately, which pacing profile is most appropriate?
- Pace Ahead
- Even
- ASAP
Explanation
Pace Ahead increases delivery more aggressively than Even pacing while still controlling spend across the remaining flight. It is suited for underdelivery because it helps recover lost delivery without using the budget as quickly as ASAP. This pacing profile balances catch-up delivery with budget control. In Amazon DSP, pacing profiles guide how budget is spent over time based on delivery needs.
Why the other options are incorrect
Even is incorrect because it keeps spend distributed evenly and does not actively help recover underdelivery.
ASAP is incorrect because it prioritizes spending as quickly as possible, which can exhaust budget too early.
Source for verification
https://advertising.amazon.in/help/GCELVBWV7S8S9AJA
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