Question: Hyunh is working on a campaign and wants to ensure that they spend the full amount of their budget during the campaign flight. Which bidding priority should they use to meet this goal?
- Prioritize KPI target
- Prioritize spending full budget, while maximizing performance
- Neither of these
Explanation
Prioritize spending full budget, while maximizing performance is used when full budget delivery is the main requirement for an Amazon DSP campaign. This bidding priority focuses on spending the available budget during the campaign flight while still optimizing toward performance. It is appropriate when the budget is fixed and should be delivered in full. This differs from a KPI-first approach, which can reduce spend if the target is difficult to achieve.
Why the other options are incorrect
Prioritize KPI target is incorrect because it can limit spend to protect the target KPI.
Neither of these is incorrect because Amazon DSP provides a bidding priority specifically designed to support full budget delivery.
Source for verification
https://advertising.amazon.in/help/G6S54DNTXNRYQGQS
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Advanced" page.