Question: Jose wants to run a campaign during Black Friday and Cyber Monday, aligning their brand with relevant content. Which deal package would be most appropriate for this purpose?
- Contextual deals
- Run of Network (RON) deals
- Amazon Shopper Insights deals
Explanation
Contextual deals help align ads with relevant content during high-traffic retail moments such as Black Friday and Cyber Monday. In Amazon DSP, contextual targeting can use real-time content signals to place ads in environments related to selected categories, products, or keywords. This makes the deal package appropriate for content alignment rather than broad reach alone. It supports relevance without relying only on audience identifiers.
Why the other options are incorrect
Run of Network (RON) deals is incorrect because they provide broad inventory access without specific content alignment.
Amazon Shopper Insights deals is incorrect because they are based on shopper insights rather than contextual content alignment.
Source for verification
https://advertising.amazon.com/library/guides/contextual-advertising
https://advertising.amazon.com/resources/whats-new/contextual-targeting-ga
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