Question: Which of the following deal types is a pre-negotiated arrangement between a publisher and an advertiser?
- Programmatic Guaranteed
- Private Auction
- Preferred Deal
Explanation
Programmatic Guaranteed is a pre-negotiated, invitation-only deal between a publisher and an advertiser. It includes guaranteed impression volume and fixed pricing within Amazon DSP. This deal type is used when both access and delivery terms are agreed in advance. The guarantee makes it distinct from auction-based or non-guaranteed deal structures.
Why the other options are incorrect
Private Auction is incorrect because buyers compete in an auction and delivery is not guaranteed.
Preferred Deal is incorrect because it provides fixed-price access but does not guarantee impression volume.
Source for verification
https://advertising.amazon.com/help/G339RDKKDJ2ZEH4Y
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