Question: Marion is running a campaign, but observes that the performance and delivery are both low. What action would you recommend they take?
- Decrease bids and narrow targeting
- Increase bids, frequency caps, and open segments; relax viewability constraints
- Increase bids only
Explanation
Low delivery with weak results usually indicates that the line item is too constrained or not competitive enough in Amazon DSP auctions. Increasing bid competitiveness can help access more eligible impressions. Adjusting frequency cap, audience segments, and viewability target can expand delivery while giving optimization more opportunities to find performant inventory. This approach addresses both scale limitations and performance constraints instead of changing only one setting.
Why the other options are incorrect
Decrease bids is incorrect because lower bid competitiveness can make underdelivery worse.
Increase bids only is incorrect because bid changes alone may not resolve restrictive targeting, frequency, or viewability settings.
Source for verification
https://advertising.amazon.com/API/docs/en-us/guides/dsp/guidance-and-quick-actions
https://advertising.amazon.com/API/docs/en-us/guides/dsp/developer-guide
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