Question: When setting up a campaign with multiple line items using budget optimization, what is the best practice for pacing profiles?
- Use different pacing profiles for each line item
- Use the same pacing profile for all line items in the order
- Always use ASAP pacing for all line items
Explanation
Budget optimization reallocates budget across eligible line items to improve delivery and performance at the order level. Using the same pacing profile across line items helps Amazon DSP compare delivery opportunities consistently. Mixed pacing profiles can create uneven spend behavior and interfere with efficient allocation. Consistent pacing supports clearer optimization decisions across the order.
Why the other options are incorrect
Different pacing profiles is incorrect because inconsistent pacing can reduce budget optimization efficiency.
ASAP pacing is incorrect because ASAP is not always appropriate and can spend budget too quickly.
Source for verification
https://advertising.amazon.in/help/GK4RFDG2PTZH4SHR
https://advertising.amazon.in/help/GB8PANYRYQY4F4X3
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