Question: What is the primary focus of Performance+?
- Using third-party data to create remarketing audiences
- Driving performance towards specific goals for advertisers selling in the Amazon store
- Driving performance towards specific goals for advertisers selling on third-party websites
Explanation
Performance+ is an Amazon DSP tactic focused on goal-based performance for advertisers that drive conversions on third-party websites. It uses Amazon Ads signals and AI-powered optimization to help find audiences likely to complete the desired action. This makes it appropriate for advertisers optimizing toward off-Amazon outcomes such as site visits, leads, or purchases. It is not primarily a retail-store tactic for products sold in the Amazon store.
Why the other options are incorrect
Third-party data is incorrect because Performance+ is not mainly for creating remarketing audiences from third-party data.
Amazon store is incorrect because this specific Performance+ use case focuses on advertisers selling on third-party websites.
Source for verification
https://advertising.amazon.com/library/guides/dsp-performance-plus
https://advertising.amazon.com/API/docs/en-us/guides/dsp/tactics
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Amazon DSP Advanced" page.