Question: Kaia received notification that a digital camera creative was rejected. The creative showcases the “Iris Snapshot 3” model. However, the landing page linked in the ad features the “Iris Snapshot 3 Lite” version. Why was this creative rejected based?
- The creative was rejected because the product version shown in the ad doesn't match the product on the landing page
- The creative was rejected because it failed to mention the Iris Snapshot 3 Lite version also available
- The creative was rejected because it didn't include the price of the Iris Snapshot 3
Explanation
Amazon Ads creative policy requires consistency between the advertised product and the landing page destination. A mismatch between the product model in the creative and the product version on the landing page can create a misleading customer experience. In Amazon DSP, the creative claim and destination content must accurately represent the same offer. This rejection is based on product-detail accuracy, not missing price information.
Why the other options are incorrect
Iris Snapshot 3 Lite is incorrect because the issue is not failure to mention another available version.
Price is incorrect because the stated mismatch is about product version alignment, not whether price appears in the creative.
Source for verification
https://advertising.amazon.com/resources/ad-policy/en
https://advertising.amazon.com/resources/ad-policy/creative-acceptance-policies
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