Question: Which of the following is a best practice for budget optimization to help maximize delivery and performance?
- Opt out of short flight campaigns from budget optimization
- Mix line items with ASAP pacing profile in the same campaign with line items that have other pacing profiles
- Use line item’s projected spend to identify important tactics that are likely to underdeliver and open up their targeting settings or increase maximum average CPM
Explanation
Budget optimization works best when projected delivery is reviewed at the line item level. Projected spend helps identify tactics that may underdeliver before the campaign flight ends. Opening targeting settings can increase eligible impressions, while raising maximum average CPM can improve auction competitiveness. This supports both delivery and performance by addressing the constraints limiting spend.
Why the other options are incorrect
Short flight campaigns is incorrect because opting out can limit Amazon DSP’s ability to allocate budget efficiently.
ASAP pacing is incorrect because mixing ASAP pacing with other pacing profiles can create uneven delivery and reduce optimization control.
Source for verification
https://advertising.amazon.in/help/GK4RFDG2PTZH4SHR
https://advertising.amazon.in/help/GB8PANYRYQY4F4X3
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