Question: Finn has submitted a video advertisement intended to promote an upcoming sale. The ad includes the brands logo, a “Learn More” button, high-resolution product shots, clearly readable text, a seasonal discount banner, and a 15-second animation. The ad was rejected for not meeting creative guidelines. What caused the ad to be non-compliant?
- Video animations must be a minimum of 15 seconds long
- Company logos are not permitted in video advertisements
- Ads cannot use discount promotional banners, unless the sale is active
Explanation
The rejection is caused by promotional messaging that references a discount before the sale is active. Amazon Ads creative policies require deal, savings, and sale claims to be accurate and valid when the ad is live. A seasonal banner can mislead shoppers if the promotional offer is not currently available on the destination page. The brand logo, readable text, product imagery, and 15-second animation are not the compliance issue described.
Why the other options are incorrect
Video animations is incorrect because a 15-second animation is not rejected for being too short under the stated rule.
Company logos is incorrect because advertiser brand logos are permitted when they meet creative requirements.
Source for verification
https://advertising.amazon.com/resources/ad-policy/en
https://advertising.amazon.com/library/guides/black-friday-and-cyber-monday-advertising-tips
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