Question: When assigning multiple audience segments to a line item, an advertiser wants to increase scale by serving ads to shoppers in any of the selected segments. Which option should they choose?
- And
- Or
- Neither
Explanation
Using Or logic broadens reach because a shopper can qualify through any selected audience segment. This increases eligible impressions for the line item compared with requiring overlap across segments. In Amazon DSP, broader audience logic supports scale when multiple relevant segments are available. The setting is appropriate when reach is more important than narrowing to shoppers who match every selected segment.
Why the other options are incorrect
And is incorrect because it limits delivery to shoppers who qualify for all selected segments.
Neither is incorrect because audience segment logic must define how multiple segments are evaluated.
Source for verification
https://advertising.amazon.com/API/docs/en-us/guides/dsp/developer-guide
https://advertising.amazon.com/help/GJVHGUJXDUKTGHG4
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