Question: Automated budget optimization will detect low spending line items (less than $5 a day) and shift remaining budget to higher spending line items within the campaign.
- True
- False
Explanation
Automated budget optimization can identify low-spending line items and reallocate available budget to line items with stronger delivery potential. This helps improve overall campaign delivery when some tactics cannot use their assigned budget efficiently. In Amazon DSP, budget optimization works across eligible line items to support better spend allocation during the campaign flight. The mechanism is designed to reduce unused budget by shifting spend toward line items that can deliver.
Why the other options are incorrect
False is incorrect because automated budget optimization can shift remaining budget away from low-spending line items.
Source for verification
https://advertising.amazon.in/help/GK4RFDG2PTZH4SHR
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