Question: Beatrix is interested in using a third-party measurement provide to get additional metrics on placements like Streaming TV ads and mobile apps. Which solution would you recommend for their use case?
- Server-to-server (S2S) integration
- Conversion API
- Amazon Ad Tag
Explanation
Server-to-server (S2S) integration supports third-party measurement for placements where standard tag-based tracking may be limited. This is especially relevant for Streaming TV ads and mobile app inventory in Amazon DSP. S2S integrations allow approved measurement providers to receive eligible delivery signals for verification and additional reporting. The solution extends measurement coverage while maintaining Amazon Ads provider controls.
Why the other options are incorrect
Conversion API is incorrect because it imports conversion events for measurement and optimization, not third-party placement verification.
Amazon Ad Tag is incorrect because it tracks advertiser website events, not third-party measurement across Streaming TV and mobile app placements.
Source for verification
https://advertising.amazon.com/resources/ad-policy/approved-3p-ad-servers
https://advertising.amazon.com/resources/ad-policy/technical-guidelines
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