Question: Samira recently revamped her newsletter. She has also been using analytics to gather information about how people interact with her website and has made the site responsive to appeal to more mobile phone and tablet users. Which elements of analytics should Samira focus on to measure the effectiveness of her changes?
- Number of visits to the site per month - False
- Number of site pages users explore on average - False
- Amount of time visitors spend on the site - False
- Number of People clicking on the links in her newsletters - True
- Percentage of bookings made on smartphones and tablets - True
Explanation
The most useful measures are the ones tied directly to the changes that were made. For the newsletter update, link clicks show whether the email is driving traffic effectively, and Google Analytics can identify traffic from email campaigns through campaign tagging. Google Help+1 For the mobile-friendly website update, the relevant result is how many bookings come from users on mobile and tablet, which can be measured with the Device category dimension and a conversion metric. Google Help+2Google Help+2 These measures are more precise than general engagement figures because they connect directly to email performance and the business outcome of responsive use on smaller screens. Google Help+2Google Help+2
Why the other options are incorrect
Number of visits is a broad traffic measure and does not show whether the newsletter changes or mobile improvements led to more valuable actions. Google Help+1
Pages explored on average reflects browsing behaviour, but it does not directly measure newsletter link performance or bookings by Device category. Google Help+1
Time on site is an engagement signal, but it is weaker than a conversion measure when the goal is to check whether the updates improved meaningful results. Google Help
Source for verification
https://support.google.com/analytics/answer/10917952
https://support.google.com/analytics/table/13948007
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