Question: Based on the data, which topic should Emmeline try posting about next?
- The origins of the croissant
- Other local activities that the Sunny Bakes Breakfast Box would compliment
- Other cultures that breakfast with pastries
Explanation
The strongest next topic is the one that follows the content pattern with higher views and longer average engagement time. In Google Analytics, views show how many times users saw a page, and average engagement time shows how long users actively stayed engaged with it. Because the local-activity article led on both measures, the next post should stay close to that same theme. Linking that theme to the Breakfast Box keeps the content aligned with a clear product use case. Google Help+1
Why the other options are incorrect
The origins of the croissant This returns to a pastry-history theme, which was not the topic associated with the stronger views and average engagement time signals. Google Help+1
Other cultures that breakfast with pastries This extends the broader culture theme instead of the local activity theme that showed stronger audience interest. Google Help+1
Source for verification
https://support.google.com/analytics/answer/12926732
https://support.google.com/analytics/answer/11109416
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.