Question: What other data could help Emmeline decide if her blogs were helping her achieve her goal of selling more Breakfast Boxes online?
- If blog readers were more likely to look at directions to their local Sunny Bakes
- If blog readers were more likely to purchase a Breakfast Box
- If blog readers placed an order for any Sunny Bakes products
Explanation
The most useful data is whether blog readers complete a purchase for the specific product the business wants to sell. In Google Analytics, an action that matters most to the business can be tracked as a key event, so the best measure is the one tied directly to that sales goal. Google also treats purchase as a recommended event for online sales, which makes it the clearest signal of whether the blogs are helping drive the intended outcome. A product-specific purchase measure shows business impact more clearly than broader signs of interest or general shopping activity. Google Help+1
Why the other options are incorrect
Directions to local Sunny Bakes This indicates interest in a physical location, but it does not measure the online sale of the Breakfast Box. Google Help
Any Sunny Bakes products This is too broad because it does not isolate whether the blogs increased purchases of the specific product tied to the goal. Google Help+1
Source for verification
https://support.google.com/analytics/answer/9267568
https://support.google.com/analytics/answer/9267735
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