Question: Match the influencer type or partnership type with its correct description. Select each box and choose the correct option, then submit.
- Nano influencers - Small, engaged audience, ideal for budget-friendly or high-engagement campaigns.
- Paid partnerships - Influencers are paid to create content following specific brand guidelines.
- Affiliate marketing - Influencers use unique links or codes to earn a commission for each sale they generate.
Explanation
The nano influencer pairing fits because smaller creators are typically chosen for focused audience fit and stronger interaction, and Google’s creator discovery tools use Subscribers, Audience demographics, and Engagement to help identify that kind of match. The paid partnership pairing is correct because YouTube Creator Partnerships supports brand deals with briefs, deliverables, and payment from the brand to the creator. The affiliate marketing pairing is correct because the YouTube Shopping affiliate program lets creators tag products and earn a commission when viewers buy on the retailer’s site. These pairings work because they represent three different collaboration models: creator fit, paid branded content, and commission-based promotion. Google Help+2Google Help+2
Why the other options are incorrect
None. All pairings are accurate. Google Help+2Google Help+2
Source for verification
https://support.google.com/google-ads/answer/16901401
https://support.google.com/youtube/answer/13376398
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