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Match the mobile app feature to its benefit. Select each box

Match the mobile app feature to its benefit. Select each box and choose the correct option, then submit.

Question: Match the mobile app feature to its benefit. Select each box and choose the correct option, then submit.

  • Push notifications - Engages users in real-time
  • Loyalty programme - Increased brand loyalty
  • Simplified checkout - Seamless and convenient experience

Explanation

Push notifications support real-time engagement because Google’s app engagement guidance treats them as a tool to drive more user interaction. A loyalty programme strengthens repeat use because reward-based systems are designed to improve retention and encourage users to come back. Google Pay supports a simplified checkout because Google describes it as a fast, simple way to make checkout smoother on apps and websites. These matches are correct because each feature supports a different goal: immediate engagement, ongoing loyalty, or lower-friction purchasing. Google Play+2Google Play+2

Why the other options are incorrect

None. All pairings are correct. Google Play+2Google Play+2

Source for verification

Google Play Console: Engage and retain your users / Google Play Points Google Play+1

Google Pay for Business Google Pay

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.

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