Question: What step comes after setting your business goals? Select the correct answer, then submit.
- Launch a blog
- Design a logo
- Write a mission statement
- Hire an assistant
Explanation
After the business goals are defined, the next step is to turn them into a clear statement of purpose that keeps later activity consistent. Google states that the chosen goal should align with the main thing the business wants to achieve, and that this choice guides later settings and decisions. A clear purpose statement connects those goals to messaging, brand direction, and customer value. That makes it the right planning step before moving into execution tasks. Google Help+1
Why the other options are incorrect
Launch a blog This is a content tactic that should come after the strategic direction has been defined through the business goal. Google Help+1
Design a logo This is a branding task, not the planning step that immediately follows defining the business goal. Google Help+1
Hire an assistant This is an operational decision and does not establish the direction for digital activity. Google Help+1
Source for verification
https://support.google.com/google-ads/answer/7450050
https://support.google.com/google-ads/answer/6238033
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.