Question: What is a key advantage of providing personalised recommendations to customers? Select the correct answer, then submit.
- It reduces shopping options.
- It increases product costs.
- It makes products harder to find.
- It improves customer satisfaction and engagement.
Explanation
Personalized recommendations make the shopping experience more relevant by matching suggestions to customer interests and behaviour. Google states that AI-driven personalisation can create more relevant and compelling experiences that lead to higher engagement and more satisfaction. Google also explains that shopping preferences help users find relevant results and personalised recommendations more quickly. Because customers can discover suitable products faster and with less friction, this supports stronger engagement with the business. Google Business+1
Why the other options are incorrect
Reduces options Personalisation helps surface relevant products faster, but it does not remove the wider set of products available to browse. Google Help+1
Increases product costs Personalized recommendations affect product discovery and relevance, not the price of the product itself. Google Business+1
Harder to find Google says personalised recommendations help users find relevant results more quickly, so this is the opposite effect. Google Help
Source for verification
https://support.google.com/googleshopping/answer/13005558?hl=en-gb
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