Question: Armand opened their own beauty salon two years ago, and is now looking at how content marketing can help them boost the business's profile online. How could content marketing help? Select the 2 correct answers, then submit.
- Help them understand their customers’ shopping preferences
- Help them develop a stronger brand identity
- Help them find cheaper suppliers
- Help them connect with the right audience
Explanation
Content marketing helps a business stand out when the material has a clear primary purpose, shows originality, and gives people a consistent reason to choose that brand. Google’s guidance on people-first content also asks whether the site has an intended audience that would find the content useful, which directly supports reaching the right audience. Original, useful content therefore strengthens brand identity and improves relevance to the people most likely to engage. It does not mainly solve operational or purchasing-analysis tasks; it supports differentiation and audience connection. Google for Developers
Why the other options are incorrect
Shopping preferences This is usually learned from behaviour and purchase data, while content marketing is mainly used to create useful, audience-focused material. Google for Developers
Cheaper suppliers Content marketing improves visibility, relevance, and differentiation, but it does not reduce sourcing costs. Google for Developers
Source for verification
Google Search Central: Creating helpful, reliable, people-first content. Google for Developers
The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.