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Meet Samreen, a 27-year-old fashion enthusiast. She lives fo

Meet Samreen, a 27-year-old fashion enthusiast. She lives for new trends, follows influencers, and finds her next must-have outfit on social media. Which social media site and strategy would most likely engage Samreen during the See stage of the customer journey? Select the correct answer, then submit.

Question: Meet Samreen, a 27-year-old fashion enthusiast. She lives for new trends, follows influencers, and finds her next must-have outfit on social media. Which social media site and strategy would most likely engage Samreen during the See stage of the customer journey? Select the correct answer, then submit.

  • Facebook Groups
  • YouTube
  • Instagram
  • LinkedIn

Explanation

The See stage in See, Think, Do, Care focuses on reaching the largest qualified audience before strong purchase intent appears. Google links this stage to awareness and early interest rather than immediate conversion. Google Business+1 For a fashion-focused person who follows influencers and discovers new looks through social content, the best fit is the visually led platform among the choices. It suits inspiration-led browsing and helps capture attention early in the journey.

Why the other options are incorrect

Facebook Groups This is more suited to community discussion and relationship-building than fast visual discovery in the See stage.

YouTube This can support awareness, but it is less closely matched to quick trend discovery through scrolling social content.

LinkedIn This is designed for professional networking, so it is not a strong match for influencer-led fashion inspiration.

Source for verification

https://www.thinkwithgoogle.com/_qs/documents/4100/bf30d_bf30d_BCG-CMO-Transformation-Agenda-Jan-2016_f29EfXI.pdf

https://support.google.com/google-ads/answer/2404190

The answer(s) to the question is highlighted in the BOLD text above. You can also find more questions and answers related to the exams on the "Fundamentals of Digital Marketing" page.

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